Questionnaire 1. Did our earlier discussion clarify what brand is and its usefulness? 2. When you think of Zimbabwe what comes to mind? 3 Do you think Zimbabwe has a brand? Which and what are your views about it? 4. What are the advantages of having a brand? 5. How did Zimbabwe develop or obtain its current brand? 6 Does the current brand of Zimbabwe represent your identity/institution/region and is it fair for the country? 7. If you had a choice to decide on your brand, what attributes should it contain? 8. Which areas/sectors would contribute to a strong brand for Zimbabwe? 9. What cultural aspects would contribute to a strong brand for Zimbabwe? 10. Do you know about NDS1 & Vision 2030? In your opinion, do they constitute a good base for a strong brand of Zimbabwe? 11. If you had the chance to add to Vision 2030 and NDS1, what would you add? 12. Where do you think Zimbabwe should be in the future? 13. In your opinion what do you think Zimbabwe’s current strengths & weaknesses? Can you elaborate on your answer? 14. What can be done to build on the strengths you identify in Q13? 15. What can be done to address these weaknesses you identify in Q13? 16. What do you think Zimbabwe’s gift to the world is and how do you think this gift can be shared with the world? 17. How should Zimbabwe be remembered and what should the country do to be remembered as such? 18.What role do you see yourself/institution playing in the Brand Zimbabwe process? 19.What challenges do you foresee in trying to come up with the brand for Zimbabwe? 20. What significant story can you tell about Zimbabwe? (culture, history, economy, politics, governance etc 21. Why do you think we are branding Zimbabwe? 22. What role do you see politics playing in branding Zimbabwe? 23. Should the nation brand be publicized locally and globally? Why? 24. Should the nation brand be understood and embraced by everybody? Why? 25. Who should defend the Zimbabwean brand? 27. Do you feel your opinion & views on the Brand Zimbabwe project will be incorporated? 28. What does the Zimbabwe you envision look like Submit
