Several suggestions for a national brand were made via Midlands Provincial stakeholder consultations, which the Brand Zimbabwe team took use of. The purpose of the consultation was to introduce the province to the branding process, as well as to gather ideas for potential brand and to ask, discuss, and listen to their questions and concerns.

The stakeholders expressed the notion that we are not confident with ourselves, our language. We need to express ourselves in vernacular languages to speak out our minds.

Some of the central ideas suggested include:

• Proudly Zimbabweans
• the Zimbabwe that we want
• a land of unlimited possibilities
• an unlimited society

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